If allowed to compete in majors, LIV golfers could earn huge paydays on the less-taxing LIV tour while continuing to play in the legacy-defining events in front of millions of fans. Championship and the R & A puts on the British Open.
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Open the Professional Golfers Association of America runs the P.G.A.
Augusta National Golf Club hosts the Masters the United States Golf Association stages the U.S. LIV’s future may depend partly on whether LIV players are allowed to play in the four major golf tournaments - none of which is run by the PGA Tour. They believe the PGA Tour’s appeal lies in the world’s best golfers competing against one another every weekend, and LIV is directly threatening that. Still, many of those involved in the PGA Tour media deal acknowledged that interest in the PGA Tour would decrease if LIV lured away more top golfers. Players have also been dropped by sponsors, either because of the association with Saudi Arabia or because companies don’t want to support golfers competing on a tour few are watching. Players who have signed contracts with LIV have been booted from the PGA Tour, though that could soon become the subject of litigation. “I would ask any player who has left or any player who would ever consider leaving, ‘Have you ever had to apologize for being a member of the PGA Tour?’” Jay Monahan, the commissioner of the PGA Tour, said in a televised interview Sunday. Open through 2026, but paid money to give up those rights to NBC. The network had the rights to broadcast the U.S. But they believe that doing so would draw attention away from the tour on which they are spending billions.įox, which has a history of risk-taking in sports (it is currently investing in spring football), might seem like a good candidate to team up with LIV, but Fox does not televise any golf, and that is by design. The media companies are not contractually restricted from showing LIV, according to the people familiar with the deals, who spoke on condition of anonymity to discuss private agreements. Discovery (which owns TNT and TBS) is paying the PGA Tour $2 billion to show the tour worldwide. NBC, CBS and ESPN are collectively in the first year of a nine-year, $6 billion-plus agreement to show the PGA Tour in the United States, while Warner Bros. LIV’s main barrier to entry in the United States is that most major media companies are deeply invested in the success of its competitor, the PGA Tour.
LIV did not respond to a request for comment.īut NBC and other broadcast networks have a long list of reasons other than reputational damage to steer clear of the new venture.
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